Senior Marketing and Communications
The Marketing and Communications competition allows three to five students to demonstrate creativity, communication skills, and marketing strategies. The campaign should exhibit the team’s ability to collaborate, problem solve and think critically to develop an effective presentation. A club may have only one entry.
Senior Betas are eligible to compete in Senior competitions only. They may only compete with Senior Betas in Senior competitions at the state and national level.
Time Limit: 2 Minutes
Competition Guidelines
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A team of three to five students will develop a marketing campaign using the following prompt: Develop an initiative to address the needs of one of the following areas in your community: Veterans Affairs, homeless shelter, food bank, or beautification of an arts and recreation area. Promote the project in a variety of ways by incorporating the four pillars of National Beta .
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The marketing pitch must not exceed two minutes. Presentations may include, but are not limited to iPads, laptops, handouts, storyboards, etc. There will be a ONE minute Q&A following the presentation.
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Electricity/outlet and internet connections will not be provided. Tables will be provided.
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Photo/Video Studio Background Stands are NOT permitted.
Educational Connections
- Visual Art Standards
- Information and Media Literacy
- Oral Communication
- Creativity and Collaboration
- Critical Thinking and Problem Solving
How to Enter
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Visit www.betaclub.org/events/conventions and follow directions.
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Register students and then select competitions to enter.
National Eligibility
All Plaques Awarded at State Convention
Judging Criteria
| Marketing and Communications | 16-20 | 11-15 | 6-10 | 1-5 |
|---|---|---|---|---|
| Interpretation and Illustration of Prompt | Excellent interpretation and illustration of the prompt. | Good interpretation and illustration of the prompt. | Average interpretation and illustration of the prompt. | Minimal interpretation and illustration of the prompt. |
| Creativity and Originality | The campaign reflects an excellent degree of team creativity and originality. | The campaign reflects a good degree of team creativity and originality. | The campaign reflects an average degree of team creativity and originality. | The campaign reflects a minimal degree of team creativity and originality. |
| Overall Visual Quality | Excellent effort exhibited in the visual display and craftmanship. | Good effort exhibited in the visual display and craftmanship. | Averqage effort exhibited in the visual display and craftmanship. | Minimal effort exhibited in the visual display and craftmanship. |
| Teamwork and Collaboration | Excellent teamwork and collaboration to cohesively express ideas from each student in the presentation. | Good teamwork and collaboration to cohesively express ideas from each student in the presentation. | Average teamwork and collaboration to cohesively express ideas from some students in the presentation. | Minimal teamwork and collaboration to cohesively express ideas from few students in the presentation. |
| Presentation | Excellent explanation of design elements and relevancy to prompt. | Good explanation of design elements and relevancy to prompt. | Average explanation of design elements and relevancy to prompt. | Minimal explanation of design elements and relevancy to prompt. |
| Deductions | This will be taken one time by the coordinator. | Did not follow competition guidelines -10 |