Senior Marketing and Communications

The Marketing and Communications competition allows three to five students to demonstrate creativity, communication skills, and marketing strategies. The campaign should exhibit the team’s ability to collaborate, problem solve and think critically to develop an effective presentation. A club may have only one entry.

Senior Betas are eligible to compete in Senior competitions only. They may only compete with Senior Betas in Senior competitions at the state and national level.

Time Limit: 2 Minutes

Competition Guidelines

A team of three to five students will develop a marketing campaign using the following prompt: Develop an initiative to address the needs of one of the following areas in your community: Veterans Affairs, homeless shelter, food bank, or beautification of an arts and recreation area. Promote the project in a variety of ways by incorporating the four pillars of National Beta .
The marketing pitch must not exceed two minutes. Presentations may include, but are not limited to iPads, laptops, handouts, storyboards, etc. There will be a ONE minute Q&A following the presentation.
Electricity/outlet and internet connections will not be provided. Tables will be provided.

Educational Connections

Visual Art Standards
Information and Media Literacy
Oral Communication
Creativity and Collaboration
Critical Thinking and Problem Solving

How to Enter

Visit www.betaclub.org/events/conventions and follow directions.
Register students and then select competitions to enter.

National Eligibility

All Plaques Awarded at State Convention

Judging Criteria

Marketing and Communications	16-20	11-15	6-10	1-5
Interpretation and Illustration of Prompt	Excellent interpretation and illustration of the prompt.	Good interpretation and illustration of the prompt.	Average interpretation and illustration of the prompt.	Minimal interpretation and illustration of the prompt.
Creativity and Originality	The campaign reflects an excellent degree of team creativity and originality.	The campaign reflects a good degree of team creativity and originality.	The campaign reflects an average degree of team creativity and originality.	The campaign reflects a minimal degree of team creativity and originality.
Overall Visual Quality	Excellent effort exhibited in the visual display and craftmanship.	Good effort exhibited in the visual display and craftmanship.	Averqage effort exhibited in the visual display and craftmanship.	Minimal effort exhibited in the visual display and craftmanship.
Teamwork and Collaboration	Excellent teamwork and collaboration to cohesively express ideas from each student in the presentation.	Good teamwork and collaboration to cohesively express ideas from each student in the presentation.	Average teamwork and collaboration to cohesively express ideas from some students in the presentation.	Minimal teamwork and collaboration to cohesively express ideas from few students in the presentation.
Presentation	Excellent explanation of design elements and relevancy to prompt.	Good explanation of design elements and relevancy to prompt.	Average explanation of design elements and relevancy to prompt.	Minimal explanation of design elements and relevancy to prompt.
Deductions	This will be taken one time by the coordinator.	Did not follow competition guidelines -10